Ferrari vs Ford in the F150 name war. One can only imagine...

Situation

Ferrari will use full name of "Ferrari F150th Italia" Formula One car from now on after Ford sued Italian automaker over use of abbreviation "F150". Ferrari's F150 logo was too similar to Ford's F-150 pickup truck, Ford said in complaint filed at US District Court in Detroit. Ferrari has misappropriated F-150 trademark in naming new racing vehicle in order to capitalize on and profit. From substantial goodwill Ford has developed in F-150 trademark, Ford said in complaint. Ford is asking the court to bar Ferrari from using name and is also seeking unspecified damages. Including damages of $100K under Anticybersquatting Consumer Protection Act Significant Points. Ferrari hit back saying very difficult to understand Ford's viewpoint. Because car for this season's F1 world championship was given name to celebrate 150 years of Italian unity and is not commercially available. Ferrari believes its own contender in forthcoming F1 championship cannot be confused w/ other types of commercially available vehicle of any sort whatsoever. Nor can it give impression that there is link to another brand of road-going vehicle. To further prove acting in good faith, Ferrari has decided abbreviated version will be replaced at all times w/ full version, Ferrari F150th Italia. Ford's rival Fiat SpA has 85% stake in Ferrari, and management control of Chrysler Group, in which it has 25% stake.